Identify your Power Words and build your life and business around what is truly important to you to create more ease and flow. 

• Life is more enjoyable and pushes you forward almost effortlessly
• Use your Power Words to help set goals, identify what is your best next action step
• Energized your marketing copy on your website and in your presentations

Less is more and more is less!  It’s impossible to catch something on fire if you are constantly moving. Nurture and focus your energy by implementing the ONE Thing mindset.

• Even computers can only compute ONE Thing at a time. 
• To do more (multi-task) is a myth, it’s simply not possible. 
• When we attempt to juggle more than one ball it may appear that we are successful however in reality our mind is simply switching tasks from one ball to another really quickly. 
• Every time we switch tasks we lose time and create an opportunity for mistakes to creep in. The road to productivity is One Thing at a time!

How do you want to make money?  Every business provides products or services in exchange for money. 

• Knowing how you could get to 6 and 7 figures in your business will get you there much quicker. 
• Use this Business Power Up to figure out a Money Making Strategy to get you to 7 figures and beyond!

When you know what you time is worth, you make every minute matter! 

• Use this Business Power Up to help you figure out your Hourly Rate. 
• Don't get caught up in getting it "right"
• Pick a number to start with, you can always change it.

The #1 reason small businesses fail is because owners are working IN their business but not ON their business. 

• The objective is to spend 80% of your time working ON your business
• And 20% working IN your business.
• This Business Power Up will show you the difference so that you can build an Ideal Schedule around this strategy to success!

Working with your environment instead of against it is an easy way to get an extra edge in your business and in your life. 

• Your environment always wins! Let me say that again. Your environment always wins.
• Eventually you become what you surround yourself with 
• Your environment sucks you in, infiltrates your habits and behaviors and changes your actions, thoughts and even who you are
• Learn how to design Winning Environments in this Business Power Up!

Time is the biggest equalizer.  No matter who you are, you still get the same 24 hours, 7 days a week. 

• Can you warp time, bend it or shrink it? 
• That may still be in debate however in the meantime you can be the master of your schedule if you choose to with this Business Power Up!

A brand story is a specific type of story that is centered on your WHY and your Guiding Principles.

• Your Brand Story includes the calling or purpose that you live and have been living your whole life without even realizing it.
• Your Brand Story includes the inspiration and hunger that gave birth to your business and set you out on this business adventure
• Learn how to write your Brand Story in this Business Power Up.

If you look around you, most likely you will notice that the people you attract value the same things as you.

• Your Business Guiding Principles are a way to check in with your relationships
• They give you a way to upgrade your relationships and communication
• And even attract more people on the same wavelength as you.
• Learn how to shape your business using your Business Guiding Principles in this Business Power Up.

Your WHY Statement brings together your purpose and passion in a action driven single sentence.

• Your WHY is who you are, without even trying
• When we amplify our WHY in what we do it creates magic
• Learn how to define Your Why in this Business Power Up

If you are everything to everyone you are nothing to nobody.

• Be a lighthouse, stand powerfully in your message 
• Speak to individuals not crowds (even if you are speaking to a stadium of millions)
• Learn how to identify your Ideal Client in this Business Power Up

Your biggest assets are your relationships.

• Having phone numbers, addresses and notes about the people in your life at your fingertips will create a Winning Environment for you
• Learn how to organize your relationships in this Business Power Up

Setting goals builds an expectation, shifts our energy into abundance and helps us to guide our actions in a powerful way.

• A business without goals is a ship lost in the ocean. You might hit land accidentally but not necessarily in a very timely manner
• To make the best use of your resources of time, money and energy is important to set goals in your business
• Setting goals in this Business Power Up, allows us to look ahead and think about what we want for the future of our business and our lives, which is a great thing

Often people point to millionaires and say it easy for them they are millionaires. If you look closely you will see that the habits, beliefs and people in their lives are a big contribution and they have been around long before they were millionaires.

• One thing is for sure if you want to receive millions you need to welcome it with open arms 
• Nailing your Pricing & Packages is a great way to start!

Your One Page Plan holds the vision of your brand.

• Your WHY, Your Story and Your Guiding Principles create a touchstone to your purpose, passion and dreams
• Use your One Page Plan to help you make choices, create content and to inspire you
• Bring it all together in your One Page Business Plan in this Business Power Up

A Signature Product (or service) is what you are known for.

• A restaurant might be known for it's 3 Cheese Lasagna
• A fitness studio for it's Jump Start Sessions
• Define your Signature Product so that you can create a buzz in this Business Power Up!

The gifts you offer to the world in the form of your products and services are a vehicle to create transformation. 

• However most business owners don’t see the connection between one product and another
• And instead their offerings float around like space debris with no gravity to hold it together
• Your Business Model is a map of your products and services and how they connect together to move and transform your customers

If you are everything to everyone you are nothing to nobody.

• Be a lighthouse, stand powerfully in your message
• Speak to individuals not crowds (even if you are speaking to a stadium of millions)
• Use this Business Power Up to Deep Dive into your Ideal Client and how they experience your different products and services

A lead magnet is a gift. 

• It is a great way to entice potential clients to get on your mailing list
• You offer them a free gift in exchange for their name and email address
• They will then be automatically sent their free gift
• And added to your email list so you can nurture and keep in contact with them

When you know how to speak your business you will see a shift in energy that will bring confidence, clarity and magnetism to your business!

• Create a 30 second pitch for every step on you sales and marketing process you will need to 
• Our customers and clients are part of our communities and we build relationships with them
• Connection is how we build and nurture relationships
• Communication is how we stand as the lighthouse and invite people into what we have created
• 30 second pitches are a way to easily invite, share and shine our light so that we can create change in the world

Your website gives you a virtually free storefront.

• It establishes you as an expert as long as you add quality content regularly
• A great website gathers ideal clients for you if you know who they are
• It brings you money while you sleep if you have perfected your presentations and presentational materials available on your website
• Your website automates and supports your business with systems and routines if you have them in place.
• However, your website is a ninja that can turn on you if you are not careful!

Learn how to set up your online profiles so that they move your raving fans to customers and solidify your business brand.

• Social media is not just about getting the most fans
• It is instead a visibility tool to help you move people over to your other platforms including your website
• And to establish yourself as an expert
• Learn how to upgrade your Social Media presence in this Business Power Up.

If you have a business... you have a product or service that you want to sell.

• Invite people to purchase your products and services
• Use marketing materials such as Sales Pages, flyers, PDF's, social media posts, postcards and brochures
• Use this Business Power Up to learn how to put together marketing pieces that speak to your IdealClient

It's time to set up your website to receive money.

• A deep dive into how sales pages work with payment gateways
• And how to set them up so that they convert into sales

Email Marketing Email is NOT dead!

• Social Media is a great way to reach out to people however Email Marketing (that delivers valuable content) is one of the most powerful ways to welcome, nurture and engage your tribe and generate sales
• An email campaign is one or more emails with a common goal or theme
• There are 3 types of email campaigns which make up the bulk of your Email Marketing
• Your Welcome Campaigns
• Your Nurture Campaigns 
• Your Engagement Campaigns
• Also please keep in mind that as you write these valuable emails you can repurpose them in many different ways
• An email can become a verbal script you or your sales team uses with clients
• Or perhaps written content or articles on your website
• Social media posts
• Or maybe even a presentation or video script

What would it create if you were 90 days ahead?  Can you feel into that?

• A Marketing Calendar allows you to plan ahead and set up your marketing
• So that you can stop treading water and start spending more time working ON your business instead of IN it!  

What journey are you taking your customers and prospects on?  Are there gaps?

• If you created a Sales Flow Chart and built the pieces you needed to Welcome and Engage people with your Lead Magnet (FREE gift)
• Now it's time to look at where the gaps are and create scripts and email campaigns to move people from one product or service to another while delivering value and continuing to build relationships.

Decide on ONE thing that you want to become known as an expert in.

• Think deep and narrow NOT wide and shallow
• What that means is become really knowledgeable in a specific area of expertise
• Rather than a generalist in many areas
• Then use SAQ's and FAQ's to curate and create content that moves people!

Nothing moves people more than a good success story.

• We love movies that show us the journey and ultimate success of the main character
• This shows us what is possible and lights the way for us giving us permission to succeed too
• When you are creating marketing materials for you business Success Stories are a great way to communicate value, results and develop trust in potential customer

One of the biggest challenges for business owners from the dawn of time has been how to communicate clearly what you offer in a way that moves people. 

• AKA how to write copy that sells! 
• The more you can educate yourself on how to do this the more money you will make
• Great copy is essential not only for written marketing materials such as websites and brochures
• It's also critical for writing emails and even spoken presentations

As an entrepreneur if you are putting yourself out there and inviting people to learn more about what you have to offer then at some point you are going to be have sales conversations or Sales Sessions. 

• What a lot of people miss is that sales is a process
• There is a flow before and after these conversations 
• Defining and setting up a clear sales process will ensure that you nurture, follow up and ask for the sales!

Do your Sales Session Rock?

• Millionaires are not afraid to ask
• If you have a business as some point even if you run a non-profit, you need to ask for the sale
• Nailing down how you invite customers to purchase
• And mastering this process will elevate your confidence and your bank account
• Get tips, ideas and inspiration on how to design a Sales Session that rocks in this Business Power Up!

Gold medalists have certain things in their life that are simply non negotiable.

• It might be swimming 30 laps daily so that their stamina never has the opportunity to dwindle
• Not eating two hours before they swim because it slows them down
• Or athletes like Michael Phelps who wear headphones before a competition so that they can stay focused
• These non-negotiables also known as vital behaviors can move not only you but also the people around you!

Your Signature Presentation is NOT a sales pitch. It is a taste of what you do, an opportunity for people to experience what you offer but the more value you put in it the better. 

• Ideally it is so value packed that you get invited to present it all over the place
• Gaining visibility and building lots of great relationships as you go.
• Many exceptional Signature Presentations become TED Talks!

• Use this Business Power Up to create a powerful Signature Presentation

The ultimate dream of many passionate entrepreneur is to deliver a TED Talk.

• You can wait for TED to call....
• Or you can begin crafting your powerful presentation NOW!
• How can you move people sharing ideas worth spreading in only 18 - 20 minutes?
• Are you ready to nail it!

A book is one of the greatest marketing tools you can have.

• Think of it as your business card on steroids!
• A best selling book garners credibility and excitement about your message
• The Expert DIVA builds a book around her method
• Which includes the core of her business including some or all of her Guiding Principles, her WHY and pieces of her Brand Story